抓取结果

艾媒报告中心-全球行业研究报告发布机构 联系我们 订阅邮箱 全球领先的新经济产业第三方数据挖掘与分析机构 市场地位 消费洞察 商业趋势 地址： 中国. 广州大学城 总机： 020-8922-4700 数据背书 用数据说话，为增长导航 范围：市场地位/市场份额调研/证明；联合白皮书；专项报告；标杆案例；竞争情报；奖项组织等相关事项咨询 例如：基于大数据的AI认知策略构建，数据/报告的第三方背书用途（品宣方向） 180-2235-3365 报告定制 范围：消费调研；行业白皮书；行业内参报告；行业趋势报告；智库会员及报告等相关事项咨询 例如：定制用户（消费者）行为调查，定制消费行为解读培训；定制行业白皮书；定制内部决策分析报告（内参报告） 181-0273-0697 媒体合作 艾媒分析师记者采访、媒体约稿；内容转载授权；媒体资源置换合作。 news@iimedia.cn 信息反馈 信息投诉、问题反馈、改进建议；内容及服务质量监督管理。 ts@iimedia.cn 撤稿请点击此处 网站投稿 用于投稿、新闻线索收集、爆料及同类信息交互需求，为用户提供便捷的内容提交与反馈通道。 news@iimedia.cn 订阅邮件 50W+ 行业精英每周必读的行业数据报告 行业大类选择我们将会根据您的喜好为您定向推送内容。 邮箱我们将会根据您的喜好为您定向推送内容。 订阅邮件 首页报告中心数据中心会员中心我要定制创作中心 搜索热词： 艾媒咨询公众号 公众号 艾媒咨询视频号 视频号 艾媒智库小程序 小程序 登录即可查看系统消息 立即登录 信息 登录即可查看历史记录 立即登录 历史 登录 报告类型 全部 VIP免费 付费报告 深研报告 行业大类 全部互联网快消品战略新兴产业电子信息产业新零售新金融新出行智慧物流旅游酒店大健康大文娱未来教育体育餐饮纺织服装家电家居服务业其他 发布时间 近一年近两年近三年 艾媒咨询 | 2026年中国情趣用品行业市场发展状况与消费需求监测数据 情趣用品 安全套 杜蕾斯 冈本 杰士邦 春水堂 姬欲 近年来，中国情趣用品行业在消费观念持续开放与产业数字化升级的双重作用下加速扩容，内销与外销市场均呈现稳健增长态势，同时消费群体结构、消费动机及产品偏好也呈现出鲜明的多元化与健康化特征。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国情趣用品行业市场发展状况与消费需求监测数据》显示，2025年中国情趣用品市场规模为2081.3亿元，同比增长7.2%；预计到2030年有望达到2771.4亿元，行业整体保持强劲的增长动能。当前国内情趣用品市场核心痛点集中在认知层面与产品本身，科普不足叠加产品同质化、质量问题，同时价格、假货等问题也凸显行业规范仍待完善。消费者对情趣用品的核心需求已从基础功能转向隐私保护与体验升级，行业需在安全合规、技术升级与用户隐私保护上重点发力。多数用户在选购情趣用品时倾向于优先选择知名度高、口碑好的头部品牌。艾媒咨询分析师认为，情趣用品行业规模的持续高速扩张与稳步增长，反映该市场已从早期的小众萌芽阶段迈入快速发展的成长期，消费者认知度与接受度显著提升，市场消费需求持续释放并呈现多元化、品质化升级态势。未来市场竞争将更聚焦于产品功能创新、品牌形象塑造、用户隐私安全保障以及全渠道运营模式优化，以把握行业高速增长带来的广阔市场机遇。In recent years, China's adult products industry has accelerated its expansion under the dual effects of the continuous liberalization of consumer attitudes and the digital transformation of the industry. Both the domestic and export markets have shown a steady growth trend, while consumer demographic structure, consumption motivations and product preferences have also presented distinct characteristics of diversification and health orientation. According to the latest iiMedia Report | Monitoring Data on Market Development and Consumption Demand of China's Adult Products Industry in 2026 released by iiMedia Research, the world's leading third-party data mining and analysis institution for the new economy industry, the market size of China's adult products industry maintained a continuous and rapid upward trend from 2016 to 2025, growing from 44.05 billion yuan to 208.127 billion yuan, representing a more than 3.7-fold increase in market size over the decade, and the industry as a whole has maintained strong growth momentum.At present, the core pain points of the domestic adult products market are concentrated both at the cognitive level and in the products themselves. Inadequate popular science education is compounded by product homogenization and quality issues, while problems such as pricing irregularities and counterfeit goods also highlight that the industry's regulatory framework still needs improvement. Consumers' core demands for adult products have shifted from basic functions to privacy protection and experience upgrading, and the industry needs to focus its efforts on safety compliance, technological upgrading and user privacy protection. Most users tend to prioritize leading brands with high visibility and good reputation when purchasing adult products.iiMedia Research analysts believe that the sustained and rapid expansion and steady growth of the adult products industry reflect that the market has moved from the early niche and embryonic stage to a rapid growth phase. Consumer awareness and acceptance have increased significantly, and market consumption demand continues to be released and shows a trend of diversification and quality upgrading. Future market competition will focus more on product function innovation, brand image building, user privacy and security protection, and omni-channel operation model optimization to seize the vast market opportunities brought by the industry's rapid growth. 艾媒咨询 | 2026-2027年中国鲜花市场消费趋势研究报告 鲜花 电商 情绪经济 礼物经济 鲜切花 盆栽 鲜花礼盒 随着居民收入水平的提高，鲜花消费的门槛不断降低，越来越多的消费者愿意为美好的生活体验买单。大众消费逐步跳出基础温饱刚需约束，悦己消费、情感消费、品质消费等新兴需求加速落地，持续带动鲜花、礼物、情绪经济等细分赛道扩容。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国鲜花市场消费趋势研究报告》数据显示，2025年中国鲜花电商市场规模为1644.1亿元，同比增长11.2%；预计到2030年有望达到2437.6亿元。2026年中国消费者购买鲜花的意愿较高，超96%消费者都有购买鲜花的经历。鲜花消费在中国市场的普及度较高，拥有广阔的市场前景。鲜花价格较高（30.29%）、产品同质化严重（27.16%）和鲜花质量不好（26.03%）从价格、个性和质量三个维度制约了鲜花市场的健康发展。消费者对鲜花电商的产品质量（30.16%）和运输配送（29.41%）最为不满，鲜花电商在供应链管理和售后服务方面存在较大改进空间，亟需提升鲜花品质和配送效率，优化售后体验。艾媒咨询分析师认为，依托悦己消费与仪式感消费持续升温，鲜花消费场景从节日礼赠向日常消费延伸。叠加冷链物流与即时零售的完善赋能，线上购花便捷优势凸显，推动市场持续渗透扩容，行业将保持稳健向好的增长态势。With the rise in residents 'income levels, the threshold for flower consumption continues to decline, and an increasing number of consumers are willing to pay for a better quality of life experience. Mass consumption is gradually moving beyond basic subsistence needs, with emerging demands such as self-care consumption, emotional consumption, and quality-oriented consumption gaining momentum, continuously driving the expansion of niche segments like flowers, gifts, and the emotional economy. According to "Research Report on Consumption Trends of China's Fresh Flower Market from 2026 to 2027" by iiMedia Research, a world-leading third-party new economy data research institution, the scale of China's flower e-commerce market reached 164.41 billion yuan in 2025, representing a year-on-year increase of 11.2%, and is projected to reach 243.76 billion yuan by 2030. In 2026, Chinese consumers demonstrated strong willingness to purchase flowers, with over 96% having done so. Flower consumption enjoys high popularity in the Chinese market and holds significant growth potential.High flower prices (30.29%), severe product homogeneity (27.16%), and poor flower quality (26.03%) hinder the healthy development of the flower market across three dimensions: price, uniqueness, and quality. Consumers express the greatest dissatisfaction with product quality (30.16%) and transportation/delivery services (29.41%) on flower e-commerce platforms, indicating significant room for improvement in supply chain management and after-sales service. There is an urgent need to enhance flower quality, improve delivery efficiency, and optimize the customer experience post-purchase.Analysts at iiMedia Research believe that, driven by the sustained growth in self-care consumption and ritualistic consumption, flower purchasing scenarios have expanded from festive gifts to daily consumption. Coupled with the enhanced capabilities of cold chain logistics and instant retail, the convenience of online flower purchases has become increasingly prominent, driving continuous market penetration and expansion, and ensuring the industry maintains a steady and positive growth trajectory. 艾媒咨询 | 2025年中国5G概念领域市场状况及标杆企业经营数据分析报告 5G概念 人工智能 物联网 中国移动 中国电信 工业富联 移动通信技术 5G概念行业以新一代通信技术为核心，凭借高速率、低时延、大容量的特性，深度融合人工智能与物联网技术，赋能工业、医疗、自动驾驶等千行百业数字化转型，在未来智能生态构建中至关重要，发展空间极为广阔。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国5G概念领域市场状况及标杆企业经营数据分析报告》数据显示，5G概念板块利润前三名企业为中国移动、中国电信、工业富联，前三名利润占比超75%，行业资源向头部集中；TOP10同比增速均超270%，平均环比增速达58.03%；板块整体平均占比达33.54%，技术创新投入强度处于极高水平。艾媒咨询分析师认为，行业已进入规模化应用与基础设施建设并重的成熟发展阶段，头部企业在网络运营、设备集成与核心光模块领域构筑了强大壁垒，竞争格局梯队分明。5G产业由基础网络投资驱动、下游应用盈利尚在培育期的阶段性特点。The 5G concept industry centers on next-generation communication technologies, leveraging their characteristics of high speed, low latency, and large capacity to deeply integrate artificial intelligence and Internet of Things (IoT) technologies, thereby empowering digital transformation across various sectors such as manufacturing, healthcare, and autonomous driving. It plays a pivotal role in building future intelligent ecosystems and boasts immense growth potential. According to data from the latest "2025 China 5G Concept Sector Market Status and Leading Enterprise Performance Analysis Report" released by iiMedia Research, a globally leading third-party data mining and analysis firm specializing in new economy industries, the top three profit-generating companies in the 5G concept sector are China Mobile, China Telecom, and Foxconn Industrial Internet, accounting for over 75% of total profits—a clear indication of resource concentration among industry leaders. The year-over-year growth rate of the top ten companies all exceeded 270%, with an average month-over-month growth rate of 58.03%. The sector's overall market share reached 33.54%, reflecting exceptionally high levels of technological innovation investment.Analysts at iiMedia Research believe that the industry has entered a mature development stage characterized by equal emphasis on large-scale application and infrastructure construction. Leading enterprises have established strong barriers in network operations, equipment integration, and core optical modules, resulting in a clearly stratified competitive landscape. The 5G industry exhibits phased characteristics driven by basic network investments while downstream application profitability remains in the cultivation stage. 艾媒咨询 | 2026年中国膨化食品行业发展趋势研究报告 膨化食品 休闲食品 椒巴客 健康零食 零食集合店 薯类 谷物 当前，中国膨化食品正处在由规模扩张转向品质升级的关键转型阶段。作为国内休闲零食赛道的代表品类，膨化食品正日益融合饮食刚需、情绪解压、社交分享、便携代餐、地域特色消费等多种属性。伴随上游粮油薯豆原料产能稳步扩容、零食集合店新业态普及和食品监管与清洁标签相关规范持续落地，行业在健康化改良、产品细分、场景深耕的驱动下持续迭代，兼具民生价值与消费升级红利，多重利好共同构筑了行业稳步扩容的坚实基础。中国膨化食品行业展现出强大的发展潜力，iiMedia Research（艾媒咨询）数据显示，2025年中国膨化食品行业市场规模为1204亿元，同比增长4.2%，艾媒预计至2030年，市场规模将增长至1518亿元。中国膨化食品市场已经步入健康化、精细化升级的新阶段。行业发展正从粗放产能扩张转向价值提质发展，企业竞争核心日益侧重于配方优化、产品创新与全渠道布局，消费者需求向健康刚需搭配情绪休闲、特色风味转变，标志着行业正式迈入存量提质、多元细分的高质量发展周期。未来，企业需紧扣发展趋势，打磨差异化产品，深耕线上线下全域渠道，依托稳定供应链筑牢长期竞争力。(《2026年中国膨化食品行业发展趋势研究报告》完整高清PDF版共37页，可点击文章底部报告下载按钮进行报告下载）Currently, China's puffed food industry is in a critical transfor 艾媒咨询 | 2026年中国及福建省专升本培训行业研究报告 专升本 学历培训 教育 教学质量 培训机构 梦飞教育 师资 在中国高考规模持续处于高位、本科录取率相对偏低的背景下，大量考生进入专科阶段学习。然而，随着高校毕业生数量持续攀升，就业市场结构性矛盾加剧，用人单位对学历门槛与专业素养的要求不断提高。这一局面下，专科毕业生面临的职业发展约束日益凸显，他们通过专升本实现学历跃迁与竞争力重塑的意愿显著增强。统招专升本作为全日制专科在校生获取全日制本科学历的唯一官方选拔通道，其配套培训需求亦随之扩容。福建省作为全国本科录取率较低的省份之一，高考分流效应向专科教育阶段持续传导，进一步夯实了本省专升本培训市场的底层需求。近年来，福建专升本的整体录取率虽呈上行态势，但公办本科院校的资源稀缺性决定了高分段角逐依然白热化。在此情况下，能够前瞻研判政策走向、深度解构本省命题逻辑与评分体系的培训机构，更易在存量博弈中构筑专业壁垒；而能够系统性输出高分学员并保持稳定录取转化率的培训机构，则展现出更强的市场韧性。(《2026年中国及福建省专升本培训行业研究报告》完整高清PDF版共31页，可点击文章底部报告下载按钮进行报告下载）In the context of China's continuously high scale of the college entrance examination and relatively low undergraduate admission rate, a large numbe 艾媒咨询 | 2026年中国个人网盘市场发展状况及消费行为调查数据 个人网盘 百度网盘 夸克网盘 阿里云盘 腾讯微云 360云盘 迅雷云盘 在 AI 技术深度融合与数字化生活全面渗透的浪潮下，中国个人网盘市场的发展格局与用户消费行为特征成为行业关注的核心焦点。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026 年中国个人网盘市场发展状况及消费行为调查数据》显示，消费者对个人网盘付费服务的需求集中在提升使用效率与基础功能拓展上，工具类、提速类及扩容类服务认可度较高，而个性化服务需求相对偏低，用户付费决策更偏向实用型功能。2026年中国消费者认为个人网盘最需改进的方面中，“降低付费价格”占比最高，其次是“提升传输速度”，第三是“增加免费存储空间”。消费者选择个人网盘时对免费福利敏感度最高，同时预装渠道和品牌口碑也具备较强影响力，而自主选择、广告推广等因素的影响相对较弱，可见网盘厂商需优先强化免费权益布局，同时重视预装合作与品牌建设。艾媒咨询分析师认为，当前消费者对个人网盘的核心诉求集中在成本与基础体验层面，付费成本、传输效率、存储空间是用户最关注的痛点，网盘厂商需优先优化这些核心体验，同时兼顾隐私保护、广告管控等用户关注度较高的附加需求。Against the backdrop of the deep integration of AI technology and the full penetration of digital life, the development pattern and consumer behavior characteristics of China's personal cloud disk market have become the core focus of industry attention. The latest "Survey Data on the Development of China's Personal Cloud Disk Market and Consumption Behaviors in 2026" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, shows that consumers' demand for paid personal cloud disk services is concentrated on improving usage efficiency and expanding basic functions. Tool-based, speed-boosting and storage-expansion services enjoy high recognition, while demand for personalized services is relatively low, indicating that users' payment decisions are more inclined to practical functions.Among the aspects that Chinese consumers believe need the most improvement in personal cloud disks in 2026, "reducing paid prices" accounts for the highest proportion, followed by "improving transmission speed" and "increasing free storage space". When choosing personal cloud disks, consumers are most sensitive to free benefits, while pre-installed channels and brand reputation also have strong influence. In contrast, factors such as independent selection and advertising promotion have relatively weak impact, which shows that cloud disk manufacturers should prioritize strengthening the layout of free benefits, while attaching importance to pre-installation cooperation and brand building.Analysts from iiMedia Research pointed out that consumers' core demands for personal cloud disks are currently concentrated on cost and basic experience. Payment cost, transmission efficiency and storage space are the most concerned pain points for users. Cloud disk manufacturers should prioritize optimizing these core experiences, while taking into account additional needs that users pay high attention to, such as privacy protection and advertising control. 艾媒咨询 | 2026年中国单身经济市场发展状况与用户行为调查数据 单身经济 餐饮 休闲娱乐 家居 生活服务 旅游 美妆 总体而言，悦己型消费已成为中国消费市场的核心增长动力，而单身群体正是这一趋势的主要推动者。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国单身经济市场发展状况与用户行为调查数据》显示，当前单身消费者对专属产品/服务的需求更聚焦于核心功能与使用效率，同时兼顾成本效益，反映出单身群体务实、高效的消费理念，个性化、社交等附加属性的关注度相对靠后。单身群体既追求个性化适配，也注重性价比与获取便捷性，相关业态可针对性布局产品矩阵以覆盖不同需求。当前单身经济相关产品服务核心痛点集中在性价比、需求适配度及品类丰富度上，反映出供给端对单身人群需求的精准匹配不足，同时价格感知偏差也制约消费体验，行业需从需求洞察、产品创新及定价策略上优化调整。艾媒咨询分析师认为，单身群体对自我提升、体验型消费的偏好凸显，休闲娱乐、家居生活等领域也有较高潜力，整体呈现出注重个人成长与生活品质的消费趋势，相关领域的市场布局可侧重贴合单身群体的个性化需求。单身群体消费升级需求呈现多元务实特征，既注重性价比这类核心消费诉求，也对智能化、健康化等品质型需求关注度较高，反映出单身经济正从基础消费向品质化、个性化、体验化的复合方向升级。Overall, self-reward consumption has emerged as a core growth driver of China’s consumer market, with single consumers serving as the primary propellant of this trend. The latest "Survey Data on the Development of China’s Singles Economy Market and User Behaviors in 2026" released by iiMedia Research, a world-leading third-party institution specializing in new economy data mining and analysis, modern single consumers prioritize core functionality and service efficiency alongside cost-effectiveness when purchasing tailor-made products and services, embodying their pragmatic and result-oriented consumption philosophy, while supplementary attributes including personalization and social interaction rank lower in their consideration. As single shoppers pursue customized solutions alongside cost performance and easy access, relevant businesses may develop targeted product portfolios to satisfy diversified demands.Key pain points of existing singles-economy products and services mainly lie in cost performance, demand matching and product diversity, revealing inadequate alignment between market supply and singles’ actual needs. In addition, inconsistent price perception undermines overall consumption experience, requiring industrial players to optimize demand research, product innovation and pricing strategies.iiMedia Research analysts note that single consumers show a prominent inclination toward self-improvement and experiential consumption, while sectors such as leisure & entertainment and home living boast robust development potential. Generally, singles’ spending trends center on personal advancement and improved quality of life, enabling relevant industries to tailor market planning to their personalized requirements. Driven by diversified and pragmatic consumption upgrading, singles attach great importance to fundamental concerns like cost performance as well as premium-oriented demands covering intelligence and health, which indicates the singles economy is evolving from basic daily spending toward an integrated development featuring high quality, customization and immersive experience. 艾媒咨询 | 2026年中国燕麦食品行业发展趋势研究报告 燕麦 燕麦片 燕麦奶 药食同源 阴山优麦 西麦 β-葡聚糖 随着饮食健康愈发受到大众重视，健康代餐赛道整体热度不断走高，燕麦食品逐步成为契合大众养生需求与日常膳食搭配的主流选择。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国燕麦食品行业发展趋势研究报告》显示，2025年中国燕麦片行业市场规模达139.1亿元，同比增长7.84%，预计2030年将达190.2亿元。燕麦食品已成为健康食品领域的热门赛道，整体具备充足的发展潜力。从种草渠道来看，消费者认为最有效的燕麦食品种草渠道中，综合电商平台（17.9%）居首，食品评测网站（11.9%）、视频平台（10.1%）次之，传统广告与促销推荐均低于3%。其中，最能促使消费者对燕麦产品产生购买欲的内容类型前三位为：限时优惠/直播带货（20.8%）、营养师专业测评（20.2%）、家庭食用场景分享（17.3%）。在燕麦购买渠道上，综合电商平台是主阵地，占比28.0%，即时零售、零食专卖店与会员超市合计67.2%，说明消费者越来越倾向于“高效率+高体验”的新型渠道。艾媒咨询分析师指出，随着国民健康意识持续深化，多元化的营养健康需求为中国燕麦食品行业的发展提供了巨大机遇。同时，品类创新与消费场景的快速拓展，也让市场竞争愈发激烈，产品的健康属性与体验价值成为消费者的核心关注因素。此外，随着个性化饮食需求持续释放，燕麦食品行业正加速向功能化、 艾媒咨询 | 2026年全球及中国健康烘焙食品市场研究报告 烘焙食品 休闲零食 面粉 淡奶油 奶酪 蛋糕 饼干 全球及中国健康烘焙食品行业正处于消费升级与品类扩容并行的高速发展阶段。国民健康意识持续提升，推动烘焙产品从传统的高糖高油甜点向低糖低脂、清洁标签、功能性营养的健康食品转型，成为休闲食品及日常代餐赛道中的重要增量品类。新生代消费者聚焦健康化、便捷化与口感平衡的核心诉求，天然代糖替代、药食同源食材添加、营养升级成为产品升级的核心方向，冷冻烘焙技术、AI视觉检测、清洁标签工艺等智能化与标准化手段的广泛应用，正在推动健康烘焙产业从概念驱动向品质驱动全面进阶。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年全球及中国健康烘焙食品市场研究报告》数据显示，市场规模方面，2025年中国烘焙行业市场规模已达6621.5亿元，预计2029年将达8595.6亿元。在烘焙食品选择偏好中，“果味”（64.1%）、蛋糕类（75.6%）为首要品类；购买决策因素中，“营养成分”（59.7%）、“配料表”（54.8%）为主要驱动力；消费者认为健康烘焙食品的核心竞争力体现在无人工添加剂上，且对烘焙食品的健康属性需求明确，并期望健康烘焙食品向更高营养价值、更清洁的配料表方向发展。艾媒咨询分析师认为，健康烘焙市场已从“品类扩容驱动”迈向“健康驱动”的新阶段。未来，具备明确健康属性（如低糖低脂、清洁标签）、融合技术研发与供应链品控能力、适配代餐与休闲等多场景消费需 艾媒咨询 | 2025-2026年中国美容美发行业大数据研究与消费行为调查数据 美容美发 化妆品 护肤品 彩妆 医美服务 护发产品 防脱洗发水 国内美容美发行业历经数十年市场化发展，依托居民消费升级与服务业扩容，现已形成线下实体门店、洗护美容服务、美妆日化产品等多板块联动的完整产业链，是生活服务消费中不可或缺的支柱产业。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年中国美容美发行业大数据研究与消费行为调查数据》显示，2025年中国美容美发行业规模进一步扩大至4459亿元。行业消费消费结构呈现显著特征，仍以女性消费者为主体，占比76.54%；男性消费者占有一定比重，占比23.46%。核心消费人群为26-46岁中青年群体，且多为5001-15000元中高收入人群；消费区域集中在西南、华东、华南地区。消费者选择美发店的核心需求集中在自身动手能力不足的专业弥补，重视专业服务价值与品牌实力。线上渠道（内容分享、社交平台）是消费者获取美发信息的核心路径，美发行业需结合线上内容运营与线下宣传，形成整合传播矩阵。消费者对微整形的需求核心偏向容貌的社会功能价值（如就业、生活影响），对微整形呈现出高度接纳的主流态势，但当前医美消费仍以特定人群为主，大众普遍持观望态度。艾媒咨询分析师认为，美容美发行业规模的持续扩张与稳健增长，标志着该市场已进入稳定成熟的发展阶段，消费需求基础牢固并保持升级态势。行业的整体繁荣将吸引更多资本与人力资源投入，推动服务专业化与技术应用深化。未来竞争将更聚焦于服务质量提升、品牌差异化建设以及运营模式创新，以把握持续增长带来的长期机遇。After decades of market-oriented development, China’s beauty and hairdressing sector has built a complete industrial chain integrating physical offline stores, hair & beauty care services, and cosmetics and daily chemical products, fueled by rising household consumption and the expansion of the service industry. It has become an indispensable pillar of consumer services. According to Big data analysis and consumer behavior survey in China's beauty and hairstyling industry from 2025 to 2026 newly released by iiMedia Research, a world-leading third-party new economy data research institution, the market size of China’s beauty and hairdressing industry climbed to RMB 445.9 billion in 2025.Notable traits stand out in the industry’s consumption structure: female consumers dominate at 76.54%, while male consumers account for the remaining 23.46%. Core consumers are middle-aged customers aged 26 to 46, mostly middle-to-high earners with a monthly income ranging from RMB 5,001 to 15,000. Consumption is geographically concentrated in Southwest, East and South China.Most consumers turn to professional salons for specialized services they cannot perform themselves, attaching great importance to service professionalism and brand strength. Online channels including content platforms and social media serve as the primary way for customers to access hairdressing-related information. Hence, industry players need to combine online content operation with offline promotion to build an integrated marketing communication system.When it comes to minimally invasive cosmetic procedures, consumers’ core motivation lies in the social benefits of improved appearance such as better employment prospects and quality of life. Minimally invasive aesthetics have gained wide public acceptance, yet such medical beauty spending remains limited to niche groups, with most ordinary consumers staying cautious.Analysts from iiMedia Research point out that the sustained expansion and steady growth of the beauty and hairdressing industry signal a mature market underpinned by solid and continuously upgrading consumer demand. The sector’s thriving development will draw more capital and talent, boosting service specialization and technological innovation. Future market competition will center on service improvement, differentiated brand building and operational model innovation to capture long-term growth opportunities. 123456100 关于我们 公司介绍 媒体关注 定制报告 用户协议 艾媒家族 数据中心 艾媒集团 艾媒舆情 艾媒北极星 艾媒网 主营业务 市场地位 消费洞察 商业趋势 艾媒智库 联系我们 邮箱：report@iimedia.cn 电话：18102730697 在线咨询 客服微信 扫码添加客服微信 微信视频号 关注视频号，最新资讯抢先看 微信公众号 关注公众号，最新报告抢先看 ©2026艾媒咨询（广州）有限公司版权所有粤ICP备2023121053号-1 | 出版物经营许可证:粤穗 E-0518 领券中心 专属定制 体验调查 媒体引用 意见反馈 扫码添加客服 客服电话 181 0273 0697 客服邮箱 report@iimedia.cn

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